Category Archives: Sales & Marketing

[VIDEO] Communication 101

Join Isabelle Mercier on her edgy show Leaptv™. This episode highlights key  strategies for Communication. Isabelle is full of energy and great tips and tricks for business owners. Revolutionize the way you do business with her insight!    

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Why Smart Businesses Use Google Places

Here is a free way for you to increase your business leads, and traffic ranks on Google. Sign up on Google Places, its easy to do, and free. Online advertising like Google Places is the way of the future, and it will soon replace paper phone directory listings that cost thousands...

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Do Sales People Care About Lead Follow-up?

Rarely will you hear anyone tell you lead follow-up is a waste of time, but why then is it so hard to get sales to follow-up leads? Sales people only want to follow-up opportunities but an unavoidable part of creating good opportunities  is working, following-up and qualifying...

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5 Simple Best Practices to Get Started on Social Media

A few recent conversations with other small business owners raised questions on how to get started on using social media for branding the business and the business owner. First, let me note that personally I have found social media a great way to brand myself and my consulting...

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Managing Publicity for Your Business

A recent article in Business on Main entitled, Don’t Let To-Die-For Publicity Kill Your Business, reminded me of a local restaurant that served fantastic Arabic cuisine. The restaurant, soon after opening, was visited by a restaurant critic who posted his review in The Boston...

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